The challenge we were trying to solve

Libraries that are interested in improving and evaluating their user experience lack the tools or methods to do so.

The research approach and methods used

Journey mapping gathering data from observations, surveys, cultural probes, interviews, focus-groups, and workshops.

The industry

User Experience, Libraries

Some key learnings

- Our insights draw a successful path that was concluded with the prototype (trial-error-observation, and reflection) 

My specific role on the project

It was a project where roles changed accord with the projects necessities. Nonetheless, I played a researcher/strategist role transforming complex data into insights and insights into opportunities. In parallel, I worked with the graphic design team developing the content of the Library User Experience Design Toolkit.

The impact of your research findings on design  | business strategies

IMLS (Institute of Museum and Library Services) got a specific grand for an effective approach. However, the prize is a tangible example, the project itself empower stakeholders to have and receive a better experience in users' lives.


"If you don’t talk to your customers, how will you know how to talk to your customers?"

                                -Will Evans