EMPOWERING PARAISO, A STARTUP, WITH DESIGN THINKING

 

THE OPPORTUNITY

A red-ocean industry; restaurants. The challenge with this startup was to use a service design and design thinking approach to compete. 

How might paraíso develop a service-centered perspective to compete in a red-ocean industry?

 

THE INTERVENTION

A series of interventions were discovered, defined, developed and delivered. From brand strategy to service design.

 

 


 

The research approach and methods used

Observation, immersion, co-design, focus groups, coaching, service encounters, journey maps, and tons of love.

The industry

Startups, Restaurants.

Some key findings

- A service-centered view is customer oriented and relational

- Before identify; values, beliefs and needs. It is important to uncover existing mental models.

- Working with a restricted budget is a real challenge.

My specific role on the project

I was working with the founders of this startup facilitating creative thinking, empowering the owners with a user-centered approach, developing a Business Model Strategy, Brand Strategy and a ZAG framework.

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"Strategy describes the course of action and resources needed to achieve the vision of the organization"

-Bruce and Langdon