Design Innovation Development and Marketing Strategies


The challenge we were trying to solve industry

This project encourages the principles of project planning and implementation of critical and cost-effective solutions for a new business entity.

Business plan development, technology transfer, offshore sourcing and alliances with partners and suppliers are integrated into the design skill set. The brief proposed by Bruce Claxton (Chief Designer Officer at Motorola during three decades) was to develop and design a new social network.

The industry

Social Networks

My specific role on the project

I was a strategist, researcher and active member making sense of the data.


''There is nothing about a caterpilar that tells you it's going to be a butterfly''

                                                                                                                 -Buckminster Fuller