Design futures: trends, foresight, and intuition

The challenge I was trying to solve

The challenge of this project was to identify economic, political, social, environmental, and technological forces that may affect TESLA, INC. and to create different scenario planning strategist to make or adjust decisions to best respond to those forces.

The research approach and methods used

I used Key Facts as concise pieces of information from credible sources that indicate the state of these topics. Adding many different bits of information as Key Facts helped me to create a reasonable and robust fact-based data base to develop the scenarios. I used affinity diagrams to identify insights.

The industry

Automaker Company

Some key findings

TESLA is a disruptive company that plays a technological and sustainable important role. Nevertheless, the synthesis of my research suggests that they shall be affected by political and social forces in the next five years.

My research suggests that disruptive innovation should play against TESLA if they do not locate their users at the center of the design development process.

My specific role on the project

It was an individual project. I collaborate with Professor Tom Hardy exploring strategic scenarios that can be capitalized and turn into business strategist. (https://www.scad.edu/academics/faculty/tom-hardy)

The impact of your research findings on design  and business strategies

“As a Manager, most of the decisions you make today have to do with improving the chances for your organization to perform well in the future. Right now, based on the best information you have, you must make decisions about how to grow profits, how to position your new products or services” Wade, W. (2012) 

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Affinity Diagrams

Photography Sophie Delaporte. (n.d.). Retrieved May 02, 2017, from http://www.sophiedelaporte.com/

''The problem with the future is that it is different if you are unable to think differently, the future will always arrive as a surprise.''

                                                                                                                                      -Gary Hamel